2007 AN-NE Spotlight: Best High School Senior & Best Image Marketing Campaign
“Competitions—like the AN-NEs and print competitions—make me work harder, “comments Sarah Petty. “They force me to think through what I’m doing.”
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2007 AN-NE Spotlight: Best Web Site (Braniff)
Web sites become more important every year. The simple fact that Internet searching is readily available increases the chances of people running into your site. When they come to your site, what will they see or think? More importantly, what will they do? Farrah Braniff, owner of Farrah Braniff Photographs in Houston, Texas, knows the importance of a photography Web site. In fact, her site tied for first place in the AN-NE Marketing Awards’ Best Web Site category.
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2007 AN-NE Spotlight: Best E-mail Marketing Campaign
Word-of-mouth marketing used to be about the only marketing that Wendy Rouleau of Portraits by Wendy (in Buford, Ga.) needed. “Now, with the economy, we’re finding that we have to market more,” she says. “And e-mail marketing is a good, inexpensive way to get your news out to clients.”
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2007 AN-NE Spotlight: Best Web Site (Rouleau)
“I always had a Web site from Day 1, back in 1999,” remembers Wendy Rouleau of Portraits by Wendy in Buford, Ga. “But it was pretty bad and hard to manage.”
So how did she garner a tie for the 2007 AN-NE Marketing Awards’ Best Web Site? She realized that she needed an outside resource and hired a talented firm to transfer her ideas online. It was a big decision, and when Wendy first heard the price quoted for re-creating her site, she about fell over. “But I decided that this was too important to do halfway. Give your Web site first place in your marketing. Then, add on with other pieces.”
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